Amyris, Inc., a leader in the development and production of sustainable ingredients for the Flavors & Fragrances, Health & Wellness and Clean Beauty markets, has launched Pipette, a breakthrough baby care brand that supports and nurtures skin in its most delicate state. At launch, the line includes seven products; including shampoo and wash, lotion, oil, wipes and balm for baby, and belly butter and oil for expecting and postpartum moms. Pipette is available for purchase now online at Pipettebaby.com, and will be available in the coming weeks at buybuyBABY.com, Amazon.com, Walmart.com, and Dermstore.com as well as in-store exclusively at buybuy BABY stores nationwide. 

“Pipette is raising the bar for clean baby care,” states Caroline Hadfield, president of Pipette. “Our millennial consumers are now becoming parents, and they demand a cleaner, safer option for their babies. Pipette was born from this overwhelming need for gentle, nontoxic products that scientifically work for babies’ skin.”

Amyris’s first consumer brand, Biossance, launched in 2016 with clean, sustainable skincare products developed from cutting-edge biotechnology. Since its launch, Biossance has brought the best-performing skincare products to the market and continues to define the industry standard for clean beauty. In response to parents asking for better-performing, safer products for their babies, Amyris conceived Pipette: a new Amyris brand reinventing clean personal care for babies and moms using the fewest possible ingredients from the purest sources.

Brand partners and supporters of Pipette’s mission and products include dedicated parents, Rosie Huntington-Whiteley, Justin Baldoni and Tamera Mowry-Housley, who are all passionate about baby products that are free from potentially harmful chemicals. This dynamic trio understands how daunting the sheer volume of information and misinformation can be when it comes to caring for babies and their skin. Huntington-Whiteley, Baldoni & Mowry-Housley will help moms and dads navigate these parenting decisions in a way that is educational and empowering.

“I’m very pleased to support the Pipette brand mission of giving parents the best-performing and safest choice when it comes to caring for their loved ones,” says brand partner Huntington-Whiteley. “Pipette is responding to the needs of parents who increasingly refuse to buy products that are harmful to them, their children, and our environment.”